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California State
                                                                                         Polytechnic
                                                                                         University, San Luis
                                                                                         Obispo, recently
                                                                                         prepared an analysis
                                                                                         of the cities of Paso
                                                                                         Robles and Santa
                                                                                         Barbara and their
                                                                                         methods for
                                                                                         revitalizing downtown
                                                                                         areas through seismic
                                                                                         retrofitting of older
                                                                                         buildings, particularly
                                                                                         unreinforced masonry
               Economic Engine: Seattle saw the retrofitting of its unreinforced masonry buildings as a win-win   structures.
               for the community. It protected lives and property and inspired façade upgrades that enhanced
               the character and charm of the city’s popular downtown neighborhoods. Credit: City of Seattle.
                                                                                        Typically, structures in
                  need of seismic retrofitting are older in nature and frequently located within neighborhoods that are in
               decline, the study said: “By implementing (seismic retrofits) before an earthquake or similar disaster
               happens, a city can also take concurrent steps to foster the financing of necessary public infrastructure
               improvement. Consequently, these improvements will make the economics of retrofitting a building
               much more viable and achievable for the private property owner.” xxxviii

               Overall, the study found, public/private efforts to retrofit these historic buildings are fostering a strong
               economic climate in a central business district. “These partnerships are also critical in preserving the
               architectural history and heritage of a community. Without this sort of positive economic climate and
               these funding sources, the economic temptation to simply demolish (as opposed to retrofitting and
               preserving) an older building that needs seismic work is almost overwhelming. If this occurs, we will be
                                                       th
               in danger of losing the bulk of California’s 19  century architectural and historical heritage.” xxxix

               Historically, many cities have offered financial incentives that not only help to improve the safety of
               buildings through retrofits, but can enhance the aesthetics of a structure through façade improvements
               and other upgrades. Zoning incentives such as density bonuses, reductions in development standards
               and relief from nonconforming provisions can also incentivize building owners to perform seismic
               retrofits and upgrades that promote building safety and revitalize communities for greater economic
                       xl
               impacts.

               Fullerton, in 1992, set up a seismic loan program through its redevelopment agency for the unreinforced
               masonry buildings that lined its downtown area. The retrofit program was part of a larger downtown
               revitalization effort called “Fullerton 2000 and Beyond,” which received a 1997-98 Achievement Award
               from the California Downtown Association. Evidence of the success of that revitalization can be seen in
               the transformation of the historic downtown core from a mishmash of pawnshops, tattoo parlors and
                                                                                                      xli
               vintage clothing stores to a vibrant destination of trendy restaurants, nightclubs and storefronts.
               “The Redevelopment Agency’s seismic retrofitting, commercial rehabilitation, and tenant improvement
               loan programs were clearly a crucial component of the downtown’s rebirth,” the Southern California
                                                                                                    xlii
               Association of Governments determined in an analysis of the city’s downtown transformation.



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