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Researchers at Caltech determined that seismic
                     “Government institutions and social     retrofits are cost-effective when expected
                                                             annualized loss would be reduced by 50 percent or
                    processes must develop in parallel, to   more at a cost that would equal no more than 10
                   keep up with the physical demands and     percent of the replacement cost of a building. xxxv

                  assure minimum acceptable standards of     These figures show that retrofits make good business

                       construction and public safety.”      sense. In fact, the National Institute of Building
                                                             Sciences in its seminal report, Mitigation Saves,
                                     Journal of Public Economics   estimates that for every dollar spent on mitigation,
                                                             society sees a resilience benefit of four dollars or
                                                             more. xxxvi

               There are other strong economic factors for building owners to consider when weighing the cost
               benefits of a seismic retrofit. These include:

                   •  Liability associated with damage, death and injury
                   •  Loss of income when a building gets red-tagged
                   •  Financial obligations tied to the original mortgage loan
                   •  Demolition costs including abatement of asbestos and lead
                   •  Reconstruction costs and cost overruns

               Seismic Retrofits and Economic Development

               Many West Coast cities, from Los Angeles to Seattle, have recognized the economic value of preserving
               structures with retrofits that will safeguard them during an earthquake.

               This has proven to be especially true for earthquake retrofits of unreinforced masonry (URM) buildings,
               which add a historic character and charm to communities and can bring social, environmental and
               economic benefits to a community. In many instances, the retrofitting of these buildings in downtown
               areas has helped to spark additional investment in revitalizing neighborhoods. One need only think
               about the Gaslamp Quarter in San Diego, Santa Monica’s Third Street Promenade, and other revitalized
               historic downtown neighborhoods to realize that preserving the character of a community can lend
               itself to a renaissance of renewal and economic growth.  The city of Medford, Oregon is one of the latest
               in a long line of communities that is pursuing economic benefits from the retrofitting of its buildings.
               The city has recently pursued a funding program to help downtown building owners finance retrofits,
               which officials believe would spark a revitalization effort – given that many of the buildings were already
               vacant due to a variety of problems, including blight and inhabitability problems.

               “If we can bolster our restaurants and nightlife and downtown residences, I think it will just have a
               snowball effect and people will come to downtown Medford to find some niche foods,” explained City
               Councilman Clay Bearnson. xxxvii










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