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Director Memorandum 18-128
Date: September 18, 2018
Prepared By: Joseph Zoba, General Manager
Subject: Discussion Regarding the Issuance of a Request for Proposals for 2019
Public Relations and Outreach Services
Recommendation: That the Board authorize the General Manager to finalize and release
the Request for Proposals.
On March 8, 2018, the Board of Directors discussed the implementation of a public relations and
outreach program that would include the following elements:
• Public Relations and Outreach - Plan and implement a program to gain and enhance
the District’s presence involving:
o Social media;
o Website refresh and upgrades;
o Video clips;
o Summary of the District’s operations;
o Historical information; and
o Near real-time press releases.
On April 3, 2018, the Board of Directors authorized the preparation of a historical summary of the
Yucaipa Valley Water District with Crider Public Relations. The material generated from the
historical summary will be used to prepare videos and social media clips in the future.
The District staff has been working on the preparation of a Request for Proposals for additional
public relations and outreach work. The draft version of the Request for Proposals is provided for
your review.
Yucaipa Valley Water District - September 18, 2018 - Page 56 of 169
