Page 25 - YVWD Board Meeting Material
P. 25
iEfficient: A Model for Regional
Cooperation and Water
Conservation
Bold new public outreach campaign to launch this month in the IE
INLAND EMPIRE, Calif., July 11, 2014 /PRNewswire/ -- As California faces its most severe
drought in recent history, 15 water agencies and city governments from around the Inland
Empire will launch iEfficient, a coordinated multimedia public outreach campaign to urge
water conservation.
A dynamic advertising campaign
including freeway billboards,
social media engagement and a
kickoff event at the Inland Empire
66ers game on July 22 will
support this effort and ask thousands of local residents and businesses to do their part to end
water waste in the Inland Empire.
"By collaborating we are able to reach more people with the message that they are a vital
part of the solution," said Bob Tincher, manager of water resources, San Bernardino Valley
Municipal Water District. "We're partnering with other agencies, but most importantly we're
partnering with the community to conserve. It is time for the IE to show the rest of the state
that we take water conservation seriously."
iEfficient.com connects customers to existing tools and provides information on how to put
those resources to work protecting local water resources. The site, and a mobile app under
development, marries the knowledge and experience of 16 water agencies and local
governments, making water efficiency convenient for residents and businesses alike.
Yucaipa Valley Water District Board Meeting - July 16, 2014 - Page 23 of 95Valley Water District Board Meeting - July 16, 2014 - Page 23 of 95
Yucaipa
Cooperation and Water
Conservation
Bold new public outreach campaign to launch this month in the IE
INLAND EMPIRE, Calif., July 11, 2014 /PRNewswire/ -- As California faces its most severe
drought in recent history, 15 water agencies and city governments from around the Inland
Empire will launch iEfficient, a coordinated multimedia public outreach campaign to urge
water conservation.
A dynamic advertising campaign
including freeway billboards,
social media engagement and a
kickoff event at the Inland Empire
66ers game on July 22 will
support this effort and ask thousands of local residents and businesses to do their part to end
water waste in the Inland Empire.
"By collaborating we are able to reach more people with the message that they are a vital
part of the solution," said Bob Tincher, manager of water resources, San Bernardino Valley
Municipal Water District. "We're partnering with other agencies, but most importantly we're
partnering with the community to conserve. It is time for the IE to show the rest of the state
that we take water conservation seriously."
iEfficient.com connects customers to existing tools and provides information on how to put
those resources to work protecting local water resources. The site, and a mobile app under
development, marries the knowledge and experience of 16 water agencies and local
governments, making water efficiency convenient for residents and businesses alike.
Yucaipa Valley Water District Board Meeting - July 16, 2014 - Page 23 of 95Valley Water District Board Meeting - July 16, 2014 - Page 23 of 95
Yucaipa
