Page 61 - Yucaipa Sustainable Groundwater Management Agency - Yucaipa SGMA

Holly Tichenor

Professional Experience

Ms. Tichenor is a communications leader in the A/E/C industry with more than 20 years of
Education
BA, Journalism, University of writing, presentation, facilitation, training and education / outreach experience. Prior to
Texas at Austin working in the water and wastewater field, she worked as a reporter for both daily and
weekly papers. Ms. Tichenor leads development of written and visual communications that
Training convey complex ideas and promote timely decision making. She is trained in large group,
Duarte Visual Story, Power and stakeholder alignment and workshop facilitation that brings efforts to a common vision /
Structure of Story that Leads to direction and strategic action. Ms. Tichenor is an accomplished presenter and trainer in
Change and Alignment communications, leadership and relationship development. She coaches teams on effective
Duarte Slide:ology, Transforming presentation messaging and delivery. She is an active member of leading industry
Presentations associations, and leader in outreach that promotes needed water/wastewater investments.
Miller Heiman, Strategic Selling
and Conceptual Selling Representative Projects
Dag Knudsen Presentation Bear Valley Water Sustainability Project, Big Bear Area Regional Wastewater Agency,
Development and Delivery
PSMJ, Project Management Big Bear Lake, CA, Communications & Outreach Lead. Leading communications and
Bootcamp outreach efforts for four agencies within the Big Bear Valley to implement and gain funding
for a regional One Water solution. Facilitated stakeholder interviews, assessed audiences and
impacted communities, and led the messaging and development of an infographic that was
used to lobby for funding on a state and national level, including the US House of
Representatives Committee on Appropriations.
Central Coast Blue, Multiple Agencies, Pismo Beach, CA. Communications Project
Manager. Facilitated a full-scale rebranding effort for a $30 million program that included
the participation of five separate agencies. Rebranding efforts included: website messaging,
content development, design and implementation; renaming the program; developing and
implementing a new logo and brand package; development of City Council presentations;
messaging support for press releases; and provide support for the implementation, design,
and layout for the program’s demonstration facility.
On-Call Strategic Communications, San Elijo Joint Powers Authority, Cardiff by the
Sea, CA. Project Manager. Providing on-call communications and outreach support to San
SEJPA, a progressive wastewater and recycled water provider that serves multiple coastal
communities. With a vision for renewed outreach, education, and an improved brand
message and design, SEJPA began working with WSC to support a website redesign and
refresh of brand guidelines. Additional tasks include an update of messaging and design of
annual reports, content and design for construction and facility signage, and press releases
announcing partnerships and milestones.

City of San Luis Obispo, Utilities Department Strategic Plan, San Luis Obispo, CA.
Strategic Planning Facilitator. The City of San Luis Obispo’s Utilities Department is
currently updating the its Strategic Plan to achieve future goals, supporting its mission for
stewardship and service to the community. The effort includes assessing the needs of the
nine sections within the Department, including water, wastewater, water resources, and
business operations, to define future needs, goals and initiatives for the future. Support has
included: staff interviews, research and assessment of other leading Strategic Plans by
recognized Utilities of the Future, communications and a strategic planning workshop with
the Department’s managers. As a result of the efforts, the Department will have a clear
vision, and working framework to achieve performance goals and measure results.

Yucaipa Sustainable Groundwater Management Agency - August 9, 2018 - Page 60 of 208